Video by MU Marketing & Communications and Mizzou Video Production, Academic Support Center
Published June 2, 2015

The University of Missouri’s 2015 national TV spot, which airs during televised athletic events, features members of the Mizzou family who personify greatness in many ways.

Mike Kelly, voice of the Tigers and a sports host on KMOX radio in St. Louis, narrates the spot. Kelly briefly served as Mizzou’s color commentator during the 1990-91 academic year before moving to his current role doing play-by-play for football and men’s basketball. The National Sportscasters and Sportswriters Association named him 2013-14 Missouri Sportscaster of the Year.

Special thanks to lead producer Sam Ott, BS BA ’12, and his Academic Support Center colleagues Sue Hollingsworth, director; Susan Cameron, manager of video production; producers Mike Boles, Jeremy Jardine, Zachary Lawhorn and Sarah Whorton; Nick Barwick, motion graphics designer; Jeanne David, senior editor; and Michael Falco, production assistant. Original music by JAL Audio.

Featured, in order of appearance:

  • The TV spot opens with an aerial shot of Jesse Hall, MU’s administration building and a prominent symbol of the university, located at the south end of Francis Quadrangle. Jesse Hall’s dome stands nine stories above the ground and is taller than the building to which it is affixed. The dome is lit gold during significant campus celebrations and green each March for Engineers Week.
  • MU broadcast journalism student Kolbie Satterfield anchors a news segment at KOMU, the country’s only university-owned TV network affiliate. The St. James, Missouri, native aspires to be a reporter in Boston or a foreign correspondent. Satterfield says she appreciates being able to hone her reporting and digital skills through hands-on training at KOMU. Media professionals, like those participating in the annual Radio Television Digital News Association poll, often rank MU’s journalism school No. 1 in the nation.
  • No. 24 Carter Arey, named the 2014-15 Most Valuable Player on on Mizzou’s Wheelchair Basketball team, scores against Alabama during the National Intercollegiate Wheelchair Basketball Tournament in March. Last summer, the parks, recreation and tourism major played on Team USA, which won a silver medal at the World Wheelchair Basketball Tournament in South Korea. Arey, who will play in the 2016 Paralympic Games in Brazil, hopes to increase the visibility of adaptive sports.
  • Veterinarian Allison Wara, program director of the College of Veterinary Medicine’s Physical Rehabilitation and Nutrition Clinic, observes Remington undergoing treatment in a hydrotherapy tank. The dog suffers from osteoarthritis and a chronic nerve injury to one of his forelimbs. Physical rehabilitation is commonly used in Mizzou’s teaching hospital. Wara, who also instructs students and conducts research, specializes in animal nutrition and conditioning.
  • Kearsten Peoples uses a computerized motion-capture system similar to the technology behind Hollywood special effects. The Missouri Orthopedic Institute is the first in the nation to use the Dynamic Athletic Research Institute (DARI) system in a clinical setting. DARI helps health care professionals analyze human movement data that is used in patient rehabilitation and improving athletic performance. Peoples is the NCAA Indoor National Champion in women’s weight throw. She holds four Mizzou records: one in weight throw, one in discus and two in shot put.
  • Senior research specialist David Tague examines a wheat plant in MU’s Sears Plant Growth Facility. Tague oversees the plant breeding program for Associate Professor Anne McKendry, who develops improved wheat varieties for farmers. MU has a long, distinguished history in the plant sciences. In the 1950s, for example, Mizzou wheat geneticist Ernest Sears received worldwide recognition for developing techniques that led to rust-resistant wheat, saving millions of bushels of the nation’s wheat crop.
  • The MU Staff for Life Helicopter Service delivers a trauma patient to University Hospital. Flight nurses and paramedics stabilize and transport critically injured or ill children and adults. In FY2014, air medical crew members transferred 782 patients. The MU Health System is one of the most comprehensive health care networks in Missouri.
  • Quarterback Maty Mauk throws a touchdown pass to Bud Sasser during Mizzou’s 2014 football season. Mauk, starting redshirt junior, ranked sixth in the Southeastern Conference in total offense and seventh in passing yards per game. Sasser won First-Team All-SEC honors as a wide receiver for the Tigers, who ended the season as SEC Eastern Division and Citrus Bowl champions. The St. Louis Rams drafted Sasser in May.
  • Students Minjung Kim, left, and Rachel Lee take in a 110-foot-long DNA sculpture that hangs from the five-story McQuinn Atrium of the Bond Life Sciences Center. Artist Frederick von Roenn Jr. created the Joy of Discovery, which includes electron microscopic imagery from Mizzou researchers. The center’s innovative culture and state-of-the-art facilities allow scientists to form collaborations rarely seen on college campuses to solve problems in human and animal health, the environment and agriculture.
  • Professor Susan Langdon teaches students about Greek sculpture in the cast gallery at MU’s Museum of Art and Archeology. Langdon is chair of the Department of Art History and Archaeology, which offers a wide range of courses from ancient cultures through modern art. Langdon says the museum is a one-of-a-kind resource for students because they can do original research on unstudied artworks and antiquities from many cultures. In fact, MU was the first university to be selected for the “Hidden Treasure of Rome” program that brings artifacts from the Capitoline Museum in Rome to U.S. universities for research and restoration.
  • Students walk to class with stately Memorial Union in the background. This iconic building serves as a student gathering place and a memorial to military veterans. Completed in 1926, the Memorial Union tower was constructed as a tribute to 117 University of Missouri students who lost their lives in World War I. The north wing, completed in 1952, includes the names of 328 Mizzou World War II casualties. When walking underneath the tower, Tigers tip their hats and speak in a whisper to honor fallen soldiers.
  • Mizzou freshmen run through six Ionic Columns on Francis Quadrangle toward Jesse Hall during Tiger Walk 2014 to symbolize their entrance into the university and the start of a new academic year. The Mizzou Alumni Association sponsors the annual event along with other cherished campus traditions. MU’s iconic Columns once supported the portico of Academic Hall, the first building erected on campus. Academic Hall burned to the ground in 1892, leaving only the Columns.